Wondering what the hell Singles’ Day is?!  Well, here’s all you need to know…

ANTI-VALENTINES DAY

Singles’ Day started as an anti-Valentine’s Day in the 1990s, consisting of unmarried people getting together to revel in – or lament – their single status. But in recent years it has evolved into an all-out frenzy of consumerism.

FOUR LONELY STICKS & BARE BRANCHES

The date 11/11 was chosen on account of the numerals resembling “four lonely sticks”. Singles’ Day is also known as “Bare Branches Day”; a slang term for single men.

MEGA MEGA SALES

Much of the buying takes place online – last year sales eclipsed US$9.3 billion!  This record is expected to be smashed this year.

BUT, IT’S NOT LOOKING GREAT FOR THE DUDES

More Chinese are waiting before marrying, especially in the cities with the average marriage age in Shanghai passing 30 for the first time. For women – especially well-educated and high-earning ones – living the single life longer than their parents did is their own choice. Meanwhile, by 2030 China may have 160 men of marriageable age for every 100 women. That will make November 11th a much more sombre occasion…

What’s on in Shanghai 11.11?…

FROM OUR SPONSORS

LANEHOUSE APPAREL SHANGHAI

Lanehouse Apparel is a Shanghai clothing brand that encapsulates the ambiance, inspiration and aspiration of our world city.

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Author SHAUNA UPTON

SHAUNA shau·na [shaw-nah] noun 1. Sprightly Irishwoman; 2. Co-founder of Lanehouse Apparel; 3. Extremely clumsy; Let's connect on Instagram: @lanehouseapparel

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