Wondering what the hell Singles’ Day is?! Well, here’s all you need to know…
Singles’ Day started as an anti-Valentine’s Day in the 1990s, consisting of unmarried people getting together to revel in – or lament – their single status. But in recent years it has evolved into an all-out frenzy of consumerism.
FOUR LONELY STICKS & BARE BRANCHES
The date 11/11 was chosen on account of the numerals resembling “four lonely sticks”. Singles’ Day is also known as “Bare Branches Day”; a slang term for single men.
MEGA MEGA SALES
Much of the buying takes place online – last year sales eclipsed US$9.3 billion! This record is expected to be smashed this year.
BUT, IT’S NOT LOOKING GREAT FOR THE DUDES
More Chinese are waiting before marrying, especially in the cities with the average marriage age in Shanghai passing 30 for the first time. For women – especially well-educated and high-earning ones – living the single life longer than their parents did is their own choice. Meanwhile, by 2030 China may have 160 men of marriageable age for every 100 women. That will make November 11th a much more sombre occasion…